Premium Liquid Assets :: Fine Wine Investment

An Evening With Robert Parker

In China, the fine wine market has progressed in leaps and bounds as compared to just a few years back. The latest visit of Robert Parker Jr. one of the world’s most renowned wine critic to China, demonstrated the fact that the country is one to contend with and is well ahead of where the U.S. was 30 years ago when Americans travelled to Europe and got interested in wine

Rare are the opportunities to dine with the most renowned wine critic at one of the great wonders of the world – The Great Wall of China, magnificently decorated and illuminated for the occasion for a list of 40 providential guests.

The timing was also significant to Premium Liquid Assets’ foray into the China market place as we grow and extend our expertise in our wine investment consultation services in Beijing & Shanghai.

As Parker himself had expressed in his conversation “It’s gratifying that they (collectors / investors) pay attention to my ratings, but it’s a bit scary that people say a point difference [in my scores out of 100] can result in a difference of millions of dollars. I think there is excessive attention paid to what I do, but it is better that the attention is paid to me than someone else.” He said wine critics need to be true to themselves: “At the end of the day, you need to write what you believe, and let the consumer and market decide.”

In one of his interviews on the rising prices of fine wines - “Competition for the world's greatest wines will increase exponentially: The most limited production wines will become even more expensive and more difficult to obtain. The burgeoning interest in fine wine in Asia, South America, Central and Eastern Europe and Russia will make things even worse. There will be bidding wars at auctions for the few cases of highly praised, limited production wines. No matter how high prices appear today for wines from the most hallowed vineyards, they represent only a fraction of what these wines will fetch in a decade. It is simple: The quantity of these great wines is finite, and the demand for them will become at least 10 times greater”.

Premium Liquid Assets would like to extend our heartfelt admiration to Mr. Don St. Pierre Sr. and his magnificent team for organizing such a spectacular dinner which required 2 years’ of preparation. We would like also to thank Mr. Werner Schuppisser & Mr. Adam Steinberg for making this a wonderful evening to remember.